Akivo is a movement to adapt the existing shopping experience into something more transparent. The goal is to enhance the shopping experience with features to bridge the gap between clothing creation to customers.
A service designed to enhance the transparency provided by accompanied stores and brands. The touchpoints listed were created to achieve the level of transparency that a customer should be aware of.
In-store Touchpoints
Akivo Sticker
A way to inform the customer that the store/brand displaying this sticker on their storefront is proud to be supporting customer literacy in the clothing industry.
A way to inform the customer that the store/brand displaying this sticker on their storefront is proud to be supporting customer literacy in the clothing industry.
Akivo Clothing Tag
A customers introduction to the Akivo service conveniently placed with the other clothing tags. This creates an opportunity for the customer who see the tag to follow the service to the next touchpoint.
A customers introduction to the Akivo service conveniently placed with the other clothing tags. This creates an opportunity for the customer who see the tag to follow the service to the next touchpoint.
Product Website
This is a designated website for customers to try out the key feature of following a products story from beginning to end as fast as possible, without having to download the app and sign up.
This is a designated website for customers to try out the key feature of following a products story from beginning to end as fast as possible, without having to download the app and sign up.
Checkout Poster
This gives the customer an opportunity to download the app and sign up for Akivo if they decided they wanted to continue learning more about their products. All while their purchase is being packed up.
This gives the customer an opportunity to download the app and sign up for Akivo if they decided they wanted to continue learning more about their products. All while their purchase is being packed up.
Akivo App
The app is centered around the key feature of product storytelling but it also includes a way to save items that you've scanned to revisit them at a later time and a directory of stores that are part of the Akivo ecosystem.
The app is centered around the key feature of product storytelling but it also includes a way to save items that you've scanned to revisit them at a later time and a directory of stores that are part of the Akivo ecosystem.
Online Touchpoints
Product Webpage Link
A way to introduce online customers to the Akivo service while supporting the brands products with providing the item story.
A way to introduce online customers to the Akivo service while supporting the brands products with providing the item story.
Designated Product Story Website
This is a designated pop-up website for customers to follow a products story from beginning to end without having to download the app and sign up.
This is a designated pop-up website for customers to follow a products story from beginning to end without having to download the app and sign up.
Akivo Website
The website is for customers to learn more about Akivo. This gives the online user an opportunity to explore the service and perhaps sign up and download the browser plug-in.
The website is for customers to learn more about Akivo. This gives the online user an opportunity to explore the service and perhaps sign up and download the browser plug-in.
Akivo Browser Plug-in
The plug-in digs deeper into unpartnered websites and relays information related to the product that is being viewed.
The plug-in digs deeper into unpartnered websites and relays information related to the product that is being viewed.
RESEARCH & PROCESS
I collected a lot of research into the problem space because I figured that since the area is so convoluted I wanted to understand as much of the problem as possible so that I could design accordingly and efficiently. However the more avenues I found to the problem space, the more I became stuck and overwhelmed. As much as I tried to organize the problem space with mind maps and brainstorms, I still felt like there was no solution.
I decided to continue interviewing more people to try and get some feedback and understand their relation to the clothing industry. Through that I found feedback that helped me see my project from an objective point of view. This is where my project pivoted from a single touchpoint to many others to create a service design. With such a big and messy problem, I needed to design an organized and concentrated effort to create an ecosystem of touchpoints that would spark a movement outside of the service.
APPROACH
The goal of Akivo is to create conscious customers by making them aware of what is good in the clothing industry rather than bombarding them with what is bad. Customers want to feel good about their shopping choices so by exposing them to good brands and products they will instinctively know the difference and make the better choice.
REFLECTION
I’m glad that I got the opportunity to explore the clothing industry on a deeper level; something that I wouldn’t have done otherwise. There’s definitely more than can be included in the service but I think that the project is at a good middle point. Where all the key features are laid out and they relay the main message of the project.
The next steps are to do more research for the business side to fully understand what are the best solutions to onboard brands and stores. I hope to continue this project because I believe that it is beneficial for customers to know what they are wearing.
